“The narrow-minded rationality of the capitalist market, with its short-term calculus of profit and loss, is intrinsically contradictory to the rationality of the living environment, which operates in terms of long, natural cycles. It is not that “bad” ecocidal capitalists stand in the way of “good” green capitalists. It is the system itself, based on pitiless competition, demand for return on investment, and the search for quick profits that is the destroyer of ecological equilibrium.”

“the problem of industrial capitalist civilization is not—as is often claimed by some environmentalists—“excessive consumption” by the masses, and the solution is not a general “limitation” of consumption, not even in the advanced capitalist countries. The problem is the prevailing type of consumption based on “false needs”: display, waste, fetishism of commodities. What is needed is production aimed at the satisfaction of genuine needs, beginning with those that might be called “biblical”: food, water, shelter, garments.”

“How can these real needs be distinguished from their artificial and meretricious counterparts? By the fact that the latter are produced by the system of mental manipulation called “advertising.” Contrary to the claim of free-market ideology, supply is not a response to demand. Capitalist firms usually create the demand for their products by various marketing techniques, advertising tricks, and planned obsolescence. Advertising plays an essential role in the production of consumerist demand by inventing false “needs” and by stimulating the formation of compulsive consumption habits, totally violating the conditions for maintenance of planetary ecological equilibrium.”

–This article is full of gems.

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